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Keywords: Fresh milk
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Journal Articles
Journal:
British Food Journal
British Food Journal (2016) 118 (1): 70–82.
Published: 04 January 2016
...Fabio A. Madau; Roberto Furesi; Pietro Pulina Purpose – Buyer power can be defined as the ability to obtain trade terms more favourable than a supplier’s normal trade terms. The purpose of this paper is to estimate existence of buyer power in the Italian market of fresh milk. The sector...
