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Keywords: Fresh products
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (13): 284–300.
Published: 27 March 2025
...Hao Zhang; Hepu Deng; Qian Sun; Liyu Zhu Purpose This study examines how to improve customer satisfaction in online-to-offline (O2O) commerce of fresh products in China. Design/methodology/approach Structural equation modeling of 313 surveys of individuals with online shopping experience...
Journal Articles
An optimal decision for fresh products' cold chain considering freshness and carbon emission reduction
Available to PurchaseZheng Liu, Na Huang, Chunjia Han, Mu Yang, Yuanjun Zhao, Wenzhuo Sun, Varsha Arya, Brij B. Gupta, Lihua Shi
Journal:
British Food Journal
British Food Journal (2024) 126 (6): 2477–2499.
Published: 30 April 2024
...Zheng Liu; Na Huang; Chunjia Han; Mu Yang; Yuanjun Zhao; Wenzhuo Sun; Varsha Arya; Brij B. Gupta; Lihua Shi Purpose The aim of this study was to analyze the effects of carbon reduction efforts and preservation efforts on system benefits in the cold chain industry of fresh products. Design...
