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Keywords: Freshness
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (6): 1923–1941.
Published: 07 April 2025
..., starting with qualitative research in Study 1 to identify the antecedents and the outcome of buyer resistance. In Study 2, structural equation modelling tested the hypotheses derived from Study 1 and the literature review. Findings The findings indicate that concerns about nutrition and freshness...
