...Muhammad Adnan Waseem; Muhammad Waqas; Yuksel Ekinci; Muhammad Fawad Khan; Linda Hollebeek Purpose This study aimed to determine the factors driving buyer resistance to frozen foods and its customer-based outcome. Design/methodology/approach This study used a sequential mixed-methods design...

...Lei Xu; Ran Li; Brian Roe Purpose Freezing extends the shelf life of food. Home freezing of fresh foods and the purchase of frozen foods have been advocated as approaches to reduce food waste in US households. This paper discusses how commonly US households apply these practices, quantifies frozen...