...Sina Ahmadi Kaliji; Drini Imami; Maurizio Canavari; Mujë Gjonbalaj; Ekrem Gjokaj Purpose This study develops a modified food-related lifestyle (FRL) instrument to analyse Kosovo consumers' fruit consumption behaviour and attitudes. Design/methodology/approach The research study is based...

...Elliot Smith; Richard Stevenson; Leah Dudley; Heather Francis Purpose Greater fruit and vegetable (F&V) intake has been linked to more positive mood. Here, the purpose of this paper is to examine if this relationship is mediated by expectancies about their benefit to health/mental health...

...Luis Montero-Vicente; Bernat Roig-Merino; Juan Buitrago-Vera; Enrique Sigalat-Signes Purpose The purpose of this paper is to describe fresh fruit consumers in Spain according to their food-related lifestyle (FRL). Design/methodology/approach A random stratified sample of 500 people...

... per litre of juice. The measurement of pH was conducted using SevenCompact pH meter (Mettler Toledo). TA and pH were performed on juices without any preparation. Quality control Sensory evaluation Regression analysis Fruit Drinks Food testing The consumption of fruit juices has...

...Rachel Povey; Lisa Cowap; Lucy Gratton Purpose The purpose of this paper is to explore primary school children’s beliefs towards eating fruit and vegetables in a deprived area in England. Design/methodology/approach Semi-structured interviews were conducted with 11 children aged 9-11 from...

... Hemisphere off‐season by allowing growers there also to preserve their fruit. The physical distance to many of the major markets also challenges New Zealand growers. With apples having a low value to volume ratio, freight costs are particularly significant to growers as one of, if not their highest cost...

...Martin Hingley; Adam Lindgreen This article focuses on the relationship marketing approach to marketing of agricultural products. The article provides specific insights into, and comparisons between, suppliers of two particular agricultural products sectors: in Britain, the fresh produce (fruits...

... been developed especially in the fruit sector where it is often referred to as integrated fruit production (IFP). The IOBC has formulated guidelines for IP and defines IP as “a farming system that produces high quality food and other products by using natural resources and regulating mechanisms...

...Nigel D. Poole; Kate Gray The degreening process for citrus accelerates natural colour break which changes fruit from an “unripe” green colour to the characteristically ripe orange/yellow colour. Degreening is used by producers both to extend the citrus season to make short‐term financial gains...

... sections was used: fruit consumption; pesticide abatement; organic fruit and organic apple demand; and demographic profile of respondent. Presents the results of the preliminary test phase of the survey. The pre‐test results are quite encouraging and enable us to start the final investigation round...

... fruit and vegetables can help to lower blood pressure. The UK food and drink manufacturing industry supports a national consumer information programme that promotes healthy eating, and in particular an increased consumption of all types of fruit and vegetables. Additional research could improve...

...Nigel Lambert; Louise A. Dibsdall; Lynn J. Frewer Encouraging the UK public to quit smoking has been a public health feature for over a century to a greater or lesser degree. Persuading people to consume five or more portions of fruits and vegetables is a far newer health policy, with a history...

...Michael Beverland Agricultural products are generally characterised by their commodity status. After years of poor returns, the New Zealand kiwi fruit industry developed the ZESPRI^TM branding program in an attempt to position New Zealand kiwi fruit as an upmarket fruit category...

...Helen M.F. White Examines the dynamic changes that have occurred in the provision of fresh fruit and vegetables to the multiple retail sector in the UK over the last ten years. Supported by both conceptual development and empirical evidence, examines the nature, perceptions and evidence for managed...

...Pauline J. Horne; C. Fergus Lowe; Michael Bowdery; Christine Egerton There is widespread concern that children consume too few fruit and vegetables and as a result are likely to incur health problems. This paper outlines a series of studies in which an intervention that combines video‐based peer...

...David Hughes Notes that fresh fruit consumption in the UK is low, relative to most other EU countries, and static. Also that fruits which can be grown commercially in the UK, such as apples and strawberries, show a declining trend. Observes that in an increasingly competitive market‐place, fresh...

... for SCM initiatives that are evolving in the fresh produce sector. Observes that the fruit and vegetable supply chain has traditionally been fragmented but the last decade has seen rapid structural change. Briefly analyses the results of a qualitative survey of several northern European markets...

...Suzi Leather Opens by identifying fruit and vegetable consumption differences between socio‐economic groups in Britain. Goes on to outline current understanding of antioxidants and the role they have in preventing or stemming disease processes. Explores factors which determine consumption of fruit...

...Francis McKee Considers the history of one fruit – the apple – and one vegetable – the potato. Outlines the mythological, cultural and social context in which attitudes to both of these have been shaped. Demonstrates the relevance of these histories to the study of fruit and vegetable consumption...

...Helen Grant Describes the composition of the fresh produce supply industry,including the organizations involved in this sector, such as marketing boards, integrated fruit companies, and specialist importers. Identifies the “new” groups which will emerge as: producer groups; and service‐driven...