...Ireen Raaijmakers; Siet Sijtsema; Caroline Labrie; Harriette Snoek Purpose More tailored interventions and campaigns are needed to increase fruit and vegetable consumption to recommended levels. The purpose of this paper is to explore which consumer groups exist based on both their fruit...

... counseling is not realistic due to relatively high costs and the fact of being time consuming. Margaretha Nydahl can be contacted at : Margaretha.Nydahl@ikv.uu.se © Emerald Group Publishing Limited 2012 Health information “Five a day” Fruit and vegetable consumption Food safety Cross...

... segments Attitudes towards antioxidants Domain‐specific innovativeness Social identification Fruit and vegetable consumption Health communication Organic foods The Netherlands Over the past decades research has confirmed that consumption of fresh fruit and vegetables (FF&V) makes...