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Keywords: Functional food image
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Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (2): 448–464.
Published: 26 November 2019
...Li Xin; Sunhee (Sunny) Seo Purpose The purpose of this paper is to examine the role of consumer ethnocentrism, country image, functional food image, subjective knowledge and health consciousness in predicting purchase intention of imported functional foods using the theory of planned behavior...
