...Costa Synodinos; Gustavo Hermínio Salati Marcondes de Moraes; Nágela Bianca do Prado Purpose This research aimed to analyse the antecedents of green food purchasing behaviour amongst Generation Y consumers in a developing country. More specifically, the authors investigated the influence...

...Markus Filter; Chris D. Pentz Purpose This study contributes to the scant research on dealcoholised wine from a consumer behaviour perspective by providing insight and reporting on the attributes that South African Generation Y consumers prefer when purchasing dealcoholised wine. Design...

...Benjamin Wilhelm Lategan; Chris D. Pentz; Ronel du Preez Purpose The purpose of this paper is to: determine the relative importance that Generation Y consumers indicate for 13 wine attributes in their selection of wine; determine if these wine attributes are significantly distinct in importance...

... consumption based on a cross-generation sample, PLS path modelling was considered for the empirical tests of our hypotheses. Findings – Though there exist differences between Generation X and Generation Y consumers, the empirical results are supportive of the hypothesized positive relations between...

...Polymeros Chrysochou; Athanasios Krystallis; Ana Mocanu; Rachel Leigh Lewis Purpose The purpose of this paper is to explore differences in wine preferences between Generation Y and older cohorts in the USA. Design/methodology/approach A total of 260 US consumers participated in a web‐based...