...Ela Oğan; Ecem Akay; Yener Oğan Purpose This study aims to examine the relationships between cultural memory, nostalgic consumption behavior, and gastronomic experiences related to childhood foods of individuals from Generations X, Y, and Z. Design/methodology/approach Designed using...

... frequency for organic food. It also ranks the relative importance of these factors and assesses generational differences. Design/methodology/approach Using the purposive sampling to survey 435 Gen-Y and Gen-Z consumers in Mainland China. The data were analyzed using partial least squares structural...