... it. This study’s aim is to propose that IMC can be a strategic tool in the context of geographical indication (GI). Design/methodology/approach Exploratory research was conducted with a qualitative approach through an integrated unique case study, including bibliographic, documentary research, direct...

...Kathrin Poetschki; Jack Peerlings; Liesbeth Dries Purpose Geographical indications (GIs) are expected to stimulate rural development by increasing the viability and resilience of farms in disadvantaged and remote areas. However, little quantitative evidence exists to support this expectation...

...Alexandra Goudis; Dimitris Skuras Purpose Protected designation of origin (PDO) and protected geographical indication (PGI) products form the core of the European Union (EU) quality food policy. Low and fragmented logo recognition perils the entire plan. This work aims to provide a “classification...

...Morgane Millet Purpose The purpose of this paper is to understand how a geographical indication (GI) is built through time and how its (non)appropriation by local producers shapes it. The reciprocity of such process is also considered: how the creation of a GI changes local relationships between...

...Sertac Dokuzlu Purpose Geographical indications (GIs) have been implemented across the EU for agricultural and food products for many years and consumers know them well. However, developing countries and/or transitioning economies do not have sufficient experience to apply GIs. The purpose...

...Dr Stefano Pascucci, Dr Liesbeth Dries, Professor Konstantinos Karantininis and Professor Gaetano Martino; Antonella Di Fonzo; Carlo Russo Purpose – Geographical Indications (GI) are complex and multi-purpose institutions. Their objectives include encouraging diversification of agricultural...