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Keywords: Geographical indication labelling (GIL)
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (12): 4097–4115.
Published: 18 May 2021
...Nai-Hua Chen Purpose This paper aims to explore how consumer's purchase intentions and word-of-mouth (WOM) intentions of local tea are influenced by the signal effects of geographical indication labelling (GIL) on the basis of theory of reasoned action and social identity theory. Design...
