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Keywords: German dairy industry
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Journal Articles
Price or relational behaviours?: Supplier relationship management in the German dairy industry
Available to Purchase
Journal:
British Food Journal
British Food Journal (2011) 113 (7): 838–852.
Published: 05 July 2011
... the production of brand‐name or innovative varieties of milk products. In practice, the price paid by the individual dairies to the milk suppliers varies by up to 15 per cent from the average (ZMP, 2005). Relationship quality Actual price Prices Behavioural factors German dairy industry Dairy...
