...Muhammad Safuan Abdul Latip; Muhammad Afiq Zulkifly; Nurul Syahirah Idris; Gary Daniels Purpose Ghost kitchens are reshaping the food service industry by leveraging technology to optimise operations and meet the rising demand for convenient, high-quality meal delivery. Despite being a relatively...

... intentions has highlighted the importance of focussing on advertising campaigns and good “word of mouth.” Originality/value The present research represents the first attempt to investigate the food delivery and ghost kitchens’ phenomena, recently accepted thanks to the delivery applications use in Italy...