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Keywords: Global South
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (12): 4396–4416.
Published: 21 October 2024
... on willingness to pay for sustainable coffee. More importantly, it proposes an extended model of TPB, stressing the central role of “local beliefs” in sustainable consumption in a Global South context. Originality/value This study demonstrates the importance of “localness” in the practice of sustainable...
