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Keywords: Green food products
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Journal Articles
Journal:
British Food Journal
British Food Journal (2019) 121 (2): 320–332.
Published: 13 March 2019
...Eunju Woo; Yeong Gug Kim Purpose The purpose of this paper is to apply the multidimensional construct of green perceived value (GPV) to the buying behavior of green food products to enhance the understanding of consumer behavior intentions and explain the formation of the intention to buy green...
