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Keywords: Green purchase behaviour
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Journal Articles
Journal:
British Food Journal
British Food Journal (2017) 119 (2): 284–300.
Published: 06 February 2017
..., receiver’s green expertise), conformity behaviors (i.e. normative interpersonal influence and informational interpersonal influence) on green purchase intention, and the relationship between green purchase intention and green purchase behavior. Design/methodology/approach Data were collected by self...
