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Keywords: Green satisfaction
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Journal Articles
Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez, María-Pilar Sierra-Fernández, María-Belén Aguirre García
Journal:
British Food Journal
British Food Journal (2021) 123 (10): 3326–3343.
Published: 14 May 2021
... of this brand equity with consumers’ green satisfaction and the green image of organic agri-food products. The green brand can be understood as a tool for entrepreneurial development. Design/methodology/approach The researchers develop a conceptual framework highlighting the dimensions of the green brand...
