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Keywords: Green self-identity
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Journal Articles
The organic mindset: decoding the drivers of young Indian consumer’s purchase intentions
Available to Purchase
Journal:
British Food Journal
British Food Journal (2024) 126 (12): 4304–4323.
Published: 17 October 2024
... together a diverse set of antecedents that have not been collectively analysed in the context of consumer purchase intention for OFPs. The emphasis on environmental ethics, green self-identity and related constructs aligns with the growing global emphasis on sustainability. Anand Thakur can...
