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Keywords: Grocery shopping apps
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Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (4): 1383–1399.
Published: 14 September 2021
...Lee-Andra Bruwer; Nkosivile Welcome Madinga; Nqobile Bundwini Purpose The purpose of this paper is to determine the key factors influencing the adoption of grocery shopping and to examine the moderating effect of education between antecedents of the adoption of grocery shopping apps and user...
