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Keywords: Group differentiation
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Journal Articles
Consumer Fad Dynamic: the consumer behavior and the Gin case
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (1): 383–398.
Published: 21 June 2019
... on the consumption of the Gin. Based on the initial model, a survey was built and conducted, obtaining 143 valid responses. The data were analyzed on the basis of the structural equation modeling. Findings The results verified the positive impact of need for group differentiation on the consumption Gin...
