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Keywords: Halal consumer perception
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Journal Articles
British Food Journal (2013) 115 (8): 1112–1129.
Published: 02 August 2013
... ; Zakaria, 2008 ; Al‐Salem, 2009). Existing halal consumer perception surveys have covered the perception of the Muslim consumers on various aspects, such as consumer purchasing behaviour (Alberta Agriculture, 2005 ; Bonne et al., 2007 and 2009 ; Ahmed, 2008 ; Soesilowati, 2010...

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