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Keywords: Halal logo
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Journal Articles
Journal:
British Food Journal
British Food Journal (2019) 121 (9): 1998–2015.
Published: 24 July 2019
...Abdalla Mohamed Bashir Purpose The purpose of this paper is to determine the factors that affect foreign consumers’ purchase intention towards purchasing halal food products in South Africa. These factors are halal awareness, halal logo and attitude, which are important factors in affecting...
