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Keywords: Halal purchase intention
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Journal Articles
Islamic food laws: customer satisfaction effect halal purchase intention in China. Moderating role of religiosity
Available to PurchaseAhmed Hassan Abdou, Markus Patrick Chan, Shafique Ur Rehman, Azam Ibrahem Ali Albakhit, Muhanna Yousef Almakhayitah
Journal:
British Food Journal
British Food Journal (2024) 126 (8): 3088–3112.
Published: 18 June 2024
... halal food (STHF). In addition, observe the influence of STHF on purchase intention explored. Finally, religiosity is examined as a moderator between STHF and halal purchase intention. Design/methodology/approach The data was collected from Muslim participants in Guangzhou and Shenzhen, China...
