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Keywords: Health and wellbeing influencers
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Journal Articles
Journal:
British Food Journal
British Food Journal (2023) 125 (4): 1181–1205.
Published: 21 June 2022
...Youssef Chetioui; Irfan Butt; Anass Fathani; Hind Lebdaoui Purpose Instagram health and wellbeing influencers (HWIs) have been increasingly considered as important sources of information and advice for their followers. This study aims to investigate the key antecedents of followers' attitude...
