... contribute to health concerns, which in turn drive buyer resistance to frozen foods. This resistance increases the likelihood of negative word-of-mouth. However, credible positive information about frozen foods reduces the spread of negative word-of-mouth, and the affordability of frozen food strengthens...

... have a significant effect on consumers' health concerns and warm glow. The study demonstrates that health concerns, environmental values and convenience orientation mediate the relationship between growth mindset and sustainable shopping. However, for a fixed mindset, environmental values...