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Keywords: Health food industry
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (7): 2827–2842.
Published: 02 March 2026
...Lihao Wu; Shunyi Li; Zhenbin Yang; Jian Chen Purpose This study investigates how By-Health, a leading player in the health food industry, differentiates itself through innovative product development and monetisation strategies, particularly in response to the increasing ageing population, referred...
