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Keywords: Health guidance
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (13): 602–625.
Published: 23 June 2026
... not influenced by health guidance. Seafood format preferences varied by species, especially for breaded products, suggesting opportunities to promote small oily fish consumption in more desirable formats. Sustainability messages were favoured over none, though their impact on choices was marginal. Originality...
Includes: Supplementary data
