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Health beliefs, label orientation and consumer behaviour toward red and processed meats: implications for sustainable diets in South Africa

Oluwaseun Funmi Akinmoladun, Olusegun Oyebade Ikusika, Oluwakamisi Festus Akinmoladun

British Food Journal (2026) 128 (13): 371–389.

https://doi.org/10.1108/BFJ-11-2025-1528

Published: 10 March 2026

.../value This article demonstrates strong originality by applying the health belief model to examine red and processed meat consumption within a sub-Saharan African context – a perspective rarely explored in existing literature. It uniquely integrates health risk perception, health consciousness and label...

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Who really values healthy food?

Pilar Ester Arroyo, Javier Liñan, Jorge Vera Martínez

British Food Journal (2021) 123 (2): 720–738.

https://doi.org/10.1108/BFJ-04-2020-0328

Published: 12 October 2020

... preferences and individual traits. 23 04 2020 30 06 2020 29 08 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Food consumption values Segmentation Health risk perception Health consciousness Healthy lifestyles When...

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Health beliefs, label orientation and consumer behaviour toward red and processed meats: implications for sustainable diets in South Africa

Who really values healthy food?

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