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Keywords: Health-claim framing
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Journal Articles
Journal:
British Food Journal
British Food Journal (2017) 119 (2): 242–252.
Published: 06 February 2017
...Hung-Chou Lin; Li-Chin Shih; Hung-Ming Lin Purpose The purpose of this paper is to examine the underlying mechanisms of how consumers respond to health-claim framing via experimental design. Design/methodology/approach Across the two experiments conducted for this research, the authors examine...
