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Keywords: Health-related motive orientations
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Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (11): 3499–3512.
Published: 27 September 2019
...Siet J. Sijtsema; Ireen Raaijmakers; Marleen C. Onwezen; Esmee Doets Purpose Generally, food intake of older consumers is not in line with dietary guidelines. Insight into personal health-related motive orientations (HRMO) in this target group is useful for developing tailored interventions...
Journal Articles
Consumer segmentation based on health-related motive orientations and fruit and vegetable consumption
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Journal:
British Food Journal
British Food Journal (2018) 120 (8): 1749–1763.
Published: 09 August 2018
... and vegetable consumption level and their health-related motive orientations (HRMO), and to compare the revealed consumer clusters regarding their fruit and vegetable product attribute importance. Design/methodology/approach In the Netherlands an online panel survey was carried out resulting in 1,296...
