.... In this sense, setting up efficient communication campaigns may act on public opinion, by sensitizing individuals and stimulating positive and healthy behaviors and attitudes. Specifically, communication may regulate healthcare consumer behavior facilitating the creation of a preventive attitude (Salmon...

... of institutional food between the clusters. Practical implications Recommendations for public policy implications for each segment are provided. This study contributes to preparing healthcare services and institutions to meet the institutional food expectations of various types of ageing consumers...