... to understand the key predictors of the WTT of these novel meat alternatives, including factors like awareness, food neophobia (FN) and perceptions of naturalness, healthiness and sustainability. Design/methodology/approach This study pioneers research into consumer WTT bacterial protein and compares...

...Katharina Steiner; Sonja Kunz; Arnd Florack Purpose It is of significant interest to marketers to identify visual product cues that signal high tastiness and healthiness, as both characteristics are of substantial importance to consumers. One such cue is the saturation of the packaging color...

... This study used an online survey, with a sample of 1,050 individuals from 32 regions in China. Multi-regression and mediation models were used to test the relationships among perceived knowledge, emotions and food behaviors. Findings The results show that positive emotions positively affect healthy food...

... their healthiness. Design/methodology/approach An existing dataset containing nutritional information about a variety of foods on promotion (n = 6,776) from 48 stores across 8 retail chains in Northern Ireland (NI) was reanalysed. Product healthiness was measured using a score aligned to the Food...

...Kaisa Vehmas; Olga Lavrusheva; Anu Seisto; Kaisa Poutanen; Emilia Nordlund Purpose The purpose of this paper is to investigate a healthy snacking and on-the-go eating concept, “Healthy Snack Machine” (HSM) that produces freshly made food and enables customization of the product at site of purchase...

... elaborated with two-step cluster analysis. ANOVA confirmed differences among groups. Groups were profiled by a χ2 significance analysis when adequate. A multivariate binary logistic regression estimated wine consumption influence on healthiness perceptions. Findings – Consumers converge...