...Sonalika Sarangi; Rajesh Moharana; J.S. Gayathri Purpose The purpose of this research is to examine the influence of various factors on consumer purchasing actions within the realm of organic food. Specifically, it aims to understand how hedonic value, trust, utilitarian value, purchasing...

... the influences of the multidimensional benefits of consuming insect-based food on its consequences. Food neophilia and hedonic motivation are used as moderating variables. Findings Health, nutritional value, taste and cultural domains effectively explained consumers’ attitudes toward insect-based food, food...