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Keywords: Hedonic motivation
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Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (11): 3871–3887.
Published: 20 December 2021
... Compatibility Hedonic motivation Visibility Purchase intention Debarun Chakraborty can be contacted at: debarun84@gmail.com Online food ordering apps (OFOAs) are smartphone apps that allow customers to purchase food online either from a specific restaurant or via a food aggregating app (Lee...
