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Keywords: Home meal kit
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (11): 3842–3869.
Published: 30 August 2024
...Nitjaree Maneerat; Karen Byrd; Carl Behnke; Douglas Nelson; Barbara Almanza Purpose This study aimed to determine the factors affecting consumers’ perceptions and intention to purchase home meal kit services (HMK), a convenient home-cooked meal option, considering the moderating effects...
Includes: Supplementary data
