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Keywords: Human territoriality
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Journal Articles
Journal:
British Food Journal
British Food Journal 1–18.
Published: 02 June 2026
... under which generative AI strengthens customer experience in interactive marketing contexts. Design/methodology/approach A conceptual model grounded in the elaboration likelihood model (ELM) and human territoriality theory (HTT) was evaluated using survey data from 307 solo diners in Taiwan who had...
