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Keywords: IKEA-effect
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Journal Articles
Journal:
British Food Journal
British Food Journal (2017) 119 (6): 1301–1312.
Published: 05 June 2017
...Sanne Raghoebar; Ellen van Kleef; Emely de Vet Purpose The purpose of this paper is to test whether the IKEA-effect (Norton et al., 2012) – better liking for self-crafted products than for identical products crafted by others – can be exploited to increase liking and consumption...
