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Keywords: Iberian ham in pieces
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Journal Articles
Consumers preferences and segmentation in the digital purchase of Iberian ham
Available to PurchaseCarlota Lorenzo-Romero, María-Encarnación Andrés-Martínez, Miguel-Ángel Gómez-Borja, Juan-Antonio Mondéjar-Jiménez
Journal:
British Food Journal
British Food Journal (2026) 128 (2): 508–526.
Published: 28 October 2025
.... For an enhanced online shopping experience, understanding the specific characteristics and requirements of various consumer segments is crucial. This study aims to scrutinize national Iberian ham consumption patterns, analyzing the main attributes of Iberian ham in pieces to obtain different profiles of online...
