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Keywords: Images
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Journal Articles
Packaging of ready-to-eat products: a mix research approach for exploring aesthetic element influence on brand preference
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (11): 4182–4198.
Published: 21 August 2023
... the influence of aesthetic elements—colour, illustrations/images/pictures and information representation’s influence on consumer brand preference for ready-to-eat (RTE) product category of pav bhaji. Design/methodology/approach The data for this study have been collected in two phases; phase 1...
Journal Articles
Status or fun? A cross-cultural examination of young consumers’ responses to images of champagne and sparkling wine
Available to Purchase
Journal:
British Food Journal
British Food Journal (2016) 118 (8): 1960–1975.
Published: 01 August 2016
... wine consumers’ interpretation of images of champagne and sparkling wine. The research examined consumer responses to the images through the prism of the relationship between symbolism, ritual and myth, as well as other related values. Design/methodology/approach – In a series of focus groups...
