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Keywords: Immersive technology
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (8): 3278–3295.
Published: 10 March 2026
...Sayed Kifayat Shah; Ángel Acevedo-Duque; Lorenzo Ardito; Judit Oláh Purpose The rapid evolution of immersive technologies ( IMTs ) underscores the need for food enterprises to adopt a flexible mindset, foster engagement, and embrace technological change to embark on a successful journey...
