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Keywords: Implicit measurement
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Journal Articles
Journal:
British Food Journal
British Food Journal (2014) 116 (8): 1330–1345.
Published: 29 July 2014
... to overestimate the extent of engagement in such matters, leading to overestimation of market potential for such products. © Emerald Group Publishing Limited 2014 Implicit measurement Attitude-behaviour gap Shopping list Whole grains Finally, we can consider respondents bread eating...
