... and trust in health and technology, are more influential than sociodemographic characteristics in shaping consumer acceptance, providing practical insights for communication strategies and policies promoting alternative protein adoption. Animal welfare Cultured meat Food technology In vitro meat Meat...

...Anna Katharina Heidmeier; Ramona Teuber Purpose The present study addresses acceptance of in vitro meat (IVM) among a predominantly student sample in Germany. It is investigated to which extent food technology neophobia, the currently followed diet and information treatments impact acceptance...