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Keywords: In‐store samples
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Journal Articles
An empirical investigation of in‐store sampling promotions
Available to Purchase
Journal:
British Food Journal
British Food Journal (2011) 113 (10): 1252–1266.
Published: 27 September 2011
...Carrie Heilman; Kyryl Lakishyk; Sonja Radas Purpose This paper aims to investigate the impact of in‐store sample promotions of food products on consumer trial and purchasing behavior. The authors investigate differences in the trial rate for free samples across different products and consumer...
