Keywords: In-depth interview
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Journal Articles
British Food Journal (2023) 125 (9): 3199–3214.
Published: 28 March 2023
... the targeted population. To the best of our knowledge, this is the first theory-based qualitative in-depth interview to access the facilitators that improve whole-grain consumption in the Malaysian population. We anticipate that the study findings may assist to improve whole-grain consumption among Malaysian...

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