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Keywords: In-store food promotional strategies (FPS)
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Journal Articles
Journal:
British Food Journal
British Food Journal (2016) 118 (2): 450–463.
Published: 01 February 2016
...Jyoti Vohra; Pavleen Soni Purpose – Marketers try to influence food shopping behaviour of children through various in-store food promotional strategies (FPS). These in-store FPS comprise of attractive packaging, accessibility, availability of foods in wide varieties and presence of helpful...
