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Keywords: Indian consumers
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Journal Articles
Journal:
British Food Journal
British Food Journal (2014) 116 (12): 1864–1878.
Published: 25 November 2014
...Neena Sondhi Purpose – The purpose of this paper is to explore the potential for the purchase of organic food products amongst urban Indian consumers. Design/methodology/approach – The paper is based on a sample of 618 urban Indian consumers. The study questionnaire was developed to measure...
