...Karen Ramos; Onesimo Cuamea Purpose This study examines the role of foodie influencers in shaping consumers' visit intention to food and beverage (F&B) establishments in Tijuana, Mexico. Design/methodology/approach Drawing on the Stimulus–Organism–Response (SOR) framework, three constructs...

...Samantha Rosemary Lane; Stephanie Margaret Fisher Purpose – The purpose of this paper is to investigate the exposure of a student population to celebrity chef television programmes, to assess the influence these figures have, and how they are perceived. Design/methodology/approach...

...Jason J. Turner; James Kelly; Kirsty McKenna Purpose Aims to investigate the influence parents perceive their children have on family food‐purchasing decisions and discuss the reasons why parents do not always purchase healthy food products. Design/methodology/approach Quantitative analysis...

... of the consumer. © MCB UP Limited 1994 Conflict Consumers Food Hospitality industry Influence Journal publishing Media Restaurants This article examines the way in which contrasting representations of food and catering within differently targeted magazines can lead to conflict between...