...Mariola Palazón; María Sicilia; Leticia Berná Purpose The purpose of this study is to examine whether exposure to intuitive eating influencers on social media can foster healthier eating behaviours and reduce food-related guilt among their followers, and to analyze whether these effects vary...

...Pratik Ghosh; Sonali Upadhyay; Vimal Srivastava; Rahul Dhiman; Larry Yu Purpose This study measured influencer characteristics, consumer emotions, self-construal, and behavioural intentions of Gen Z consumers for selecting fast-food restaurants in India. A consumer behaviour model...