...Ivan-Damir Anic; Ivana Kursan Milaković; Mirela Mihić Purpose Based on the stimulus–organism–response framework (S–O–R) and signalling theory, this study examines how eco-label credibility, shaped by information asymmetry and green identity and moderated by consumer knowledge, affects the consumer...

...Gustavo Magalhães de Oliveira; Christiano França da Cunha; Silvia Morales De Queiroz Caleman; Roberta Luiza Gomes Maia Purpose The purpose of this paper is to investigate information asymmetry in cattle supply transaction in Brazil. While the literature traditionally explores the seller’s...