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Keywords: Information representation
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Journal Articles
Journal:
British Food Journal
British Food Journal (2023) 125 (11): 4182–4198.
Published: 21 August 2023
... the influence of aesthetic elements—colour, illustrations/images/pictures and information representation’s influence on consumer brand preference for ready-to-eat (RTE) product category of pav bhaji. Design/methodology/approach The data for this study have been collected in two phases; phase 1...
